Tag Archive for 'bright'

Webb de Vlam Edge Color Business Cards

This business card was designed by Webb de Vlam as part of their new identity launch. With design offices in both London and Chicago, they wanted a card that would surprise and delight clients and employees. The variety of bright accent color truly brings this project to life. The overlapping colors in the logo mark also create dimension by overprinting ink colors – a nice print interpretation of the online media logo.

The business cards are letterpress printed on Neenah Classic Crest Solar White 165lb C with four spot Pantone colors. There are three spot gray colors common to all the cards – that was the easy part.  What made things interesting were the ten additional accent colors that switch out on the logo and edges – each person in the company receiving a palette of four color versions.

There has definitely been a trend toward larger companies using letterpress printing in their identities. We manage business card projects for companies with one person, or several hundred employees. These type of projects are most effective when they are planned with shell sheets in mind. A shell is a sheet with multiple cards ganged up that has all the common colors and logo already printed. That way, when a new hire or reorder occurs, we have those sheets on hand and ready to imprint on future orders. Typically, this works best and is most cost effective when the variable information on a card is planned in only one color. We advise companies to think about their card needs inside the next 18-24 months when ordering shells. Contact us to establish a letterpress business card production plan for your company.

Slate Studio Card – Letterpress, Foil, Edge Color

Slate Studio in California does some really sharp interactive work.  And their business cards are all kinds of Hollywood too. They pulled out all the stops on the card design and we worked with them through the production specs. The stock is our thick 200lb Cover Wausau Eclipse Black. We letterpress printed them with clear varnish on both sides, then a silver ink for the info text. Then they were foil stamped in a bright blue on each side. Finally, they were trimmed to size and edge colored in a matching bright blue.

Split Fountain Wedding

This invitation was designed by Julia Kostreva. We felt this was a unique wedding stationery set in both it’s design and production. Julie worked with us to lay out the press sheet for her design in a way that could utilize a split ink fountain. (That’s were a couple colors are loaded in the ink fountain and blended together in a single color pass on press.) It is printed on Crane Lettra Fluorescent White 110lb cover. It also has a unique halftone applied to the floral artwork that made additional visual texture within the letterpress printing.

PS. This is featured today on Martha Stewart Weddings.

Perfect Pressed Plaid

These over sized plaid pattern business cards were designed by our good friend Mark Saunders for his new solo creative venture PlaidLab. They use some great vibrant colors and the overprinting inks make rich and saturated secondary colors.

We letterpress printed them on heavy 220lb Cover Crane Lettra Pearl White. We usually run smaller custom business card orders two cards up on a small press sheet, so it was easy to provide some variety by including two different patterns. The magenta color is the same on both cards, but a color change from orange to blue on one plate gave the cards even more variety. One thing we did to keep the quality of the type crisp and punchy was to print it as a separate pass. By printing the same color in two passes we could run the large graphic plaid with heavy ink density and light ink density on the type. Mark was shooting for something about the size of an iphone, so the final cards were round corner die cut to an over sized 4.5 x 2.25. See comparison pic alongside a standard 3.5 x 2 inch business card for scale.

Space 150 v25 Business Cards

Space 150 is a Minneapolis based company that has made some waves in the creative community by reinventing its identity every 150 days. This version was designed by Evan Nagan. We’ve produced many previous Space 150 business card versions as well – see some of them here and here.

Like the previous versions we’ve printed, these business cards take some tricky production. They are printed three color offset on one side (flood of black, purple and blue) and 2 color letterpress printed on the reverse (blue and tonal white). They have a unique two color gradient treatment on their edges. The paper is Wausau Royal complements 100lb Bright White which is custom duplexed after offset printing to a final thickness of 200lb cover. For a great edge color effect we recommend a thickness of 160lb or greater. The thicker the better.

It’s a big task! Each identity version is cards for nearly 70 people…

Bahamas Cocktail Party Invitations

This is a letterpress printed invitation for a destination party, complementing a custom wedding system we printed a while back. These are also designed by the groom Scott Peiffer.

The card is a thick 200lb Wausau bright white. It was printed on a cylinder press with a light blue flood of ink with a red ink mixed to match the envelope color. We printed the same red ink on the envelope flap for a tonal effect. Note the nice pop through details of the paper left white.

Degree Six – Garment Tags and Business Cards

We like our printing aprons, but sexy and sustainable clothing fits nicely with letterpress too. We were asked to designed and produced these new garment tags and business cards for new LA based label – Degree Six Clothing. And they are sexy indeed, but in an earthy conscious sort of way.

They create garments with consciously produced fabrics, so for our part we used a fully recycled material for the project.  Notable is the 100% recycled 80pt book board. Also, the cards are long and narrow – only half the size of a typical business card. We worked with the Hot Snot screen printing shop to put down our fluorescent green plant pattern on sheets of the book board. Since screen printing ink is opaque, we got a nice bright green color on the darker colored board. Then we letterpress printed metallic 877 for the text. Screen printing does well on a lot of things, but it does not like tiny type. The tags were hole punched, trimmed to size and edge colored with the signature fluorescent green Degree Six color. The board thickness is great for flashing a glimpse of the accent edge coloring. Can wait to see them in stores soon.

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Silhouette Hands Vermont Wedding

We worked with Vermont couple Dana and Katie to design and letterpress print their wedding invitations. They had a custom silhouette using their own hands to make a heart shape produced by Le Papier Studios. We used this motif throughout the invitation stationery. The soft cotton paper and bright blue silhouettes are contrasted with a simple recycled brown bag envelope and typewriter style navy typography – just the right balance of a raw yet refined style. The invites are printed in a square format with 2 inks on Crane Lettra, 100% cotton stock. All the cards were letterpress printed together on a 13 x 13 press sheet for cost effective production.

Dana and Katie are excited to be on the cusp of history, celebrating just after Vermont legalizes gay marriage on September 1st. Congrats!

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Birds Of A Feather, Letterpressed Together

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Wedding invitations need not be all typographic. This is a nice change in pace from most invites that tend to focus more on type than image. And we love letterpress printing lots of color, so this artwork does the trick. It was designed by Sheraton Green over at CSA Design.  The peacock image comes from the CSA Image collection – an easy $40 bucks to license for wedding invites.

Since CSA also designs all the French Paper stuff, they sent over 140lb Cover Poptone Sweet Tooth paper stock. We printed four PMS colors, with some really beautiful overprinting happening inside  the illustration. These kind of solid areas are always a challenge for letterpress. Note how the solid areas are a bit “salty” in the ink coverage.

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Electric Green Edges

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Edge coloring is an amazing addition to a letterpress project. These are a couple thousand cards stacked up, just completed for GS Design in Milwaukee. They designed these for their client Dohmen. The radial dots are a nice contemporary design on the face of the card and the sides are a matching vibrant green. They are printed in two PMS colors on thick 165lb Neenah Solar White.

We can match edges to any printed PMS color. And the effect looks at it’s best on stock 160lb or thicker. It’s taken us a few years of practice to get the edge coloring production process just right, so we are purposefully a bit elusive about exactly how we do this. It has something to do with unicorn tears and hens teeth. ;) The effect is much more subtle when seen as a single business card and always makes people take a closer look.

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