The book features work designed by us, as well as work designed by clients, all of which was produced here in our Minneapolis location. Pictures of our ever expanding workspace also made it in alongside a forward written by our Principal.
Since we couldn’t, in good conscience, let a book about us not include any actual letterpress, all of the covers were letterpress printed at Studio On Fire and shipped off to meet the gutt of the book in the final stages of production. Due to the heavy 100 point thickness of the recycled cover boards, all of the covers were hand fed into our Gietz platen press. They are printed with a day glo ink using deep etch copper plates. We love the contrast of raw and refined created by the bright color next to the gray board.
It’s already shipping in Europe and will be released here in the states in late October. We got our hands on an advance copy, so we thought we’d share a bit of a sneak peek with you.
We were excited to produce this booklet, designed and illustrated in-house at Target by Aaron Melander. This piece was created for guests of the Target Chalet as a field guide to the 2011 Winter X Games.
To begin the project, we worked closely on the paper selection. It needed to be thick and sturdy in feel yet thin enough to do some 180 degree folds to form the inside cover pocket. For the cover we duplexed two stocks after printing – off white on the outside and brown on the inside. The outside is 78lbC Canaletto Granna Grossa printed in tight register three color letterpress. A tonal pattern printed on French Poptone Hot Fudge 80lbC floods the inside.
One of our favorite commercial shops in town then helped with the interior printing and bindery. The gutt was traditional 4 color offset printed and saddle stitched at Shapco. Since the open edges of the cover are folded to the interior a final trim with the gutt in place was not possible. That meant the gutt pages needed to be stitched separately, trimmed to size, then stitched again into the cover.
A good narrative is behind good relationships. That’s why a booklet telling a little bit of the couples story is extra special as a wedding invitation. This invitation was designed by Craig Duffney at BBDO in New York for his friends Amy and Adam. He did excellent work making two sets of illustrated capitals and graphics. One corresponds with the bride, the other with the groom and they co-mingle in the invitation layout.
Planning out the production of a little booklet takes some extra finesse beyond the standard wedding stationery. The format here is an A7 size booklet with a soft cover and french folded pages. The cover is a heavier 110lbC Pearl White Crane Lettra. The gutt is lighter weight 80lbT Pearl White Crane Lettra. Both were letterpress printed in two colors, a lighter green corresponding with the bride and an olive green with the groom. The pages were scored, collated and top stitched inside the cover with a cream colored thread. Then a final trim was taken from head and foot. We also produced an RSVP card and matching folding thank you cards. This is certainly among the more elaborate invitations we’ve produced, yet the final appearance remains simple and striking.
Custom wedding projects are a specialty for our studio. When a marriage has multiple events and large amounts of information – a booklet structure just makes sense. We worked with stationery designer Kavita Ahuja on this letterpress printed booklet for her brothers wedding. (Also, her and her fiancee also have a very cool website selling boutique handmade perfumes called D.S. & Durga.)
The booklet is a french folded structure with a cover that wraps the spine to hide the raw page edges. The french folding allows a nice letterpress impression on each page while hiding any show through of impression on the interior since the backs are hidden. Everything is printed on Pearl White Crane Lettra 80lbT with navy and gold ink. The binding edge is stitched from the top with a navy thread. The booklet fits into an existing A7 square flap envelope. Note on that the envelope can print both the face and the flap by opening them before printing.
What does a really classy guy do when it is time to pop the big question? Buy a ring to be sure. But here is another little something – a small book of various emails between the couple, collected, bound and side sewn as a letterpress book. We designed this little gem as a request from the groom-to-be. He compiled all the email notes between the two of them from the past four years and sent them to us. We’ll keep the couple and their notes anonymous, but here are the production details:
The gutt of the book is digitally printed in black text. The pages have a single hit of blind letterpress on the french folded edge. The pages are side sewn together and tuck into a custom hard bound book cover with black book cloth. We printed a custom liner on the cover interior with silver ink on black paper. The cover of the book and the title page are also letterpress printed in silver ink. The paper is 100 percent cotton Crane Lettra 80 lb text.
We worked together with designer Stuart Flake and illustrator Brian Gunderson on this fine little journal project for the McKnight Foundation. The McKnight Foundation is truly one of the significant supporters of Minnesota artists. Each year they award grants to independent artists in several categories. This journal was used to commemorate the artist fellows awarded in 2008.
The journal is perfect bound with a letterpress printed 60pt blotter board affixed on front and back covers. We found an existing library pocket and printed those to contain a card with the list of the artist fellows. Note the beautiful way Gunderson incorporates overprinting into his illustration to make a third color.