We designed this identity with mountaineering in mind. Saying “10 Zing Consulting – Helps you reach the top” would have been really lame. So we wrapped that message into the design with the shape. Show it, don’t say it.
We went lo-fi with the production and used a 55pt coaster board with 2 color letterpress. Then the pieces were steel rule die cut. Coaster board works OK for letterpress printing, but isn’t the best if you are looking for a deep impression. The material core is soft and the surface will tend to crack if you drive the plate to deep. It also sucks up the ink and requires heavy ink lay down.
In addition to our design work, our letterpress room prints projects for designers and agencies all over the country. Contact us for an estimate on your project.