Tag Archive for 'advertising'

Shine Advertising Knife Wrap Ephemera

This ephemera was designed by the folks at Shine Advertising to dress up a pocket knife mailing sent to their clients as a promotional item. You might ask if that is really letterpress? Yep, actually that’s four color process plus two spot color letterpress printed one pass at a time. That means that lil’ piece of paper went through the presses seven times. (six color passes and a letterpress matrix score) Certainly not a typical use of letterpress, but that’s why it was so fun to print it. Laying down color one at a time means a little guess work as you build the color density for the final image, but fun to watch it unfold. The process printed picture was from CSA stock images and worked pretty well to break out into plates even though it started as a heavily line screened image. The plates were printed with a 90 line per inch screen on Mohawk Loop Husk 160lb Cover.

Also be sure and check out the flash light wrap we printed for Shine last year.

Shine Flashlight Box – Ephemera Redux

Shine Advertising Co. in Madison, WI designed this flashlight box wrapper as a promotional piece for their agency. The look is a pretty sweet 1800′s ephemera inspired style and inside is a mini Maglite flashlight. We letterpress printed in four spot colors on Smart Genisis Husk 110lb C – 100% PCW. There are three tones of blue ink plus red ink. Chad, the design director, came in and spent the day on press with us. Take a look at a few press room images he created with an iphone camera using an app called HiCon – kinda nice black and white effect. A note on press checks – We are always happy to have clients come in for press checks. And if you can’t make it, we often do a virtual press check and send along photos as we are on press. We schedule a press

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time and you can wait by your computer for letterpress goodness. That really gives no excuse not to letterpress with us. :) _0000_shine_advertising_flashlight_box _0001_shine_advertising_flashlight_ephemera _0004_shine_advertising_shine_on_crest