Tag Archive for '80lb'

Business Card Sleeves

3 Advertising, based in Albuquerque, designed these ingenious business cards sleeves for photographer Michael Barley that we letterpress printed not long ago.

The sleeves were letterpress printed on French Speckletone Natural 80# cover stock. After printing the sleeves were custom diecut, including a window that showcased examples of Michael’s photography from the inserted card. To keep everything all together a small sticker was letterpress printed with a tonal ink on a kraft label stock that was then custom diecut and pinhole perforated.

Wondermade Marshmallow Packaging

Heads of State designed this identity and packaging for newly launched artisan confectioners Wondermade. They wanted this truly tasty marshmallow treat to be bold and fantastic on the crowded shelves at confection stores. With a unique assortment of flavors Wondermade needed a really special little box.

We letterpress printed this packaging assortment on French Papers. Using Speckletone Madero Beach 80lbC custom duplexed to six different Poptone 65lbC colors we achieved a 145lbC hefty box, still able to pack flat and fold up sturdy. On press, we used the same plates for all the boxes, just adding a color wash up on the diagonal strip plate as we rotated through the Poptone colors. That way the outside and inside of the package coordinate and the colors can be matched up with flavors. The boxes are sealed with a digitally printed label that Wondermade can add as they create new flavors. We think the letterpress craft of these boxes makes the ritual of opening and enjoying even more special. You should try them now.

 

Thinner, yet sculptural.

A new product we’ve been asking for (for several years) has finally arrived. Crane Lettra is now available as a 90lb cover stock that is thick, but not so thick, and good for duplexing.

Being the paper nerds that we are, we busted out our calipers to compare the thickness of duplexed Lettra stocks. Our 220lb Lettra stock calipers at .039″ (40pt) and the new 180lb cover stock calipers at .031″ (30pt), roughly a 25% reduction. Available in fluorescent white, pearl white and ecru, we’ve added this to our list of preferred house stocks.

Our first project to hit press with this new stock was for director Nathaniel Freeman. Letterpress printed with a navy ink and a custom varnish, the 90lb pearl white stock was duplexed after printing–concealing the impression show through in the center of the card. The finished product features a nice sculptural impression, but with slightly less bulk to the card.

Winter Xgames Field Guide

We were excited to produce this booklet, designed and illustrated in-house at Target by Aaron Melander. This piece was created for guests of the Target Chalet as a field guide to the 2011 Winter X Games.

To begin the project, we worked closely on the paper selection. It needed to be thick and sturdy in feel yet thin enough to do some 180 degree folds to form the inside cover pocket. For the cover we duplexed two stocks after printing – off white on the outside and brown on the inside. The outside is 78lbC Canaletto Granna Grossa printed in tight register three color letterpress. A tonal pattern printed on French Poptone Hot Fudge 80lbC floods the inside.

One of our favorite commercial shops in town then helped with the interior printing and bindery. The gutt was traditional 4 color offset printed and saddle stitched at Shapco. Since the open edges of the cover are folded to the interior a final trim with the gutt in place was not possible. That meant the gutt pages needed to be stitched separately, trimmed to size, then stitched again into the cover.

 

 

 

Chef Business Card – Mini Menu Format

This card designed by 3 Advertising repurposes the folding menu format in miniature as a business card, complete with it’s own mini envelope for presentation.

We custom duplexed Neenah Classic Crest Epic Black 80C together with Neenah Classic Crest Classic Natural White 80C to make a 160lb sheet. Then we letterpress printed silver ink on the black side and gray ink on the natural white side. The cards were die cut with a heavy matrix score for folding such a beefy stock. Neenah Classic Crest Antique Gray 80T paper was printed with transparent white ink and custom converted to the mini envelopes.

Dohmen Letterpress Stationery System

When a design firm gets all the details right, it’s a beautiful thing to print. These business papers for Dohmen were designed by GS design in Milwaukee, and the details are tight. We just finished printing them and thought it was a design well suited for letterpress. The radial dots under heavy impression create a tactile logo, the custom converted rounded envelope flaps echo the logo shape and the edge coloring

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is a perfect accent on the business cards and folding note card. The business cards are Neenah Classic Crest Solar White 165lb Cover. They are 2 color letterpress printed with edges colored to match the logo PMS color. Since this was a single sided business card, some impression show through on the back side was not a concern. However, check out the photo of the back side of the business card and you get a visual on what we’d be looking at if there were printing. Printing on both sides with letterpress is possible. Be aware if if deep impression is used, there will be show through from side to side, even on thick stock like 165lb Cover. We can pull back on impression and minimize show through for two sided cards. The note cards are Neenah Classic Crest Solar White 130lb C – just a little thinner to help get a nice fold. The letterhead and envelopes are Neenah Classic Crest Solar White 80lb Text. We like the additional weight of an 80lb vs. a 70lb text weight for letterpress printing. It helps everything feel a bit more substantial and does better job with a heavy impression. And the custom converted envelopes are pretty cool – check out the side flaps – they even follow shape of the rounded seal flap. We freak out about stuff like that – nice. _0007_dohmen_logo_notecard _0004_dohmen_stationery_system2

AIGA booklet, Student Tours, Chocolate

We’ve been busy with an AIGA student event this last weekend called Portfolio One-On-One. It’s an event for design students to tour studios in the Twin Cities, have their books looked at and attend some short workshops. We had a group through our studio to see the press room and we also did a workshop about “Planning design with specialty production techniques.” Good times.

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We also printed a booklet cover for this AIGA event. We hit the bejesus out of an 80lb cover stock and thought we’d show what the other side looks like. Granted, we don’t run everything this heavy. But a thinner stock with a heavy impression is going to have more show through than a thicker stock with the same impression. On this booklet, nothing was on the reverse side, so it did not matter that the impression was extra hard.

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A note about tours – We have student groups from all over the country take tours of our shop and we are happy to do it. However, none of them have ever sent us a box of chocolate with a thank you note. That is until Brigham Young University. Thanks BYU. And to all the other student groups inquiring about tours – we now expect some edibles! ;-)

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Love Correspondence: Letterpress Engagement Book

What does a really classy guy do when it is time to pop the big question? Buy a ring to be sure. But here is another little something – a small book of various emails between the couple,  collected, bound and side sewn as a letterpress book. We designed this little gem as a request from the groom-to-be. He compiled all the email notes between the two of them from the past four years and sent them to us. We’ll keep the couple and their notes anonymous, but here are the production details:

The gutt of the book is digitally printed in black text. The pages have a single hit of blind letterpress on the french folded edge. The pages are side sewn together and tuck into a custom hard bound book cover with black book cloth. We printed a custom liner on the cover interior with silver ink on black paper. The cover of the book and the title page are also letterpress printed in silver ink. The paper is 100 percent cotton Crane Lettra 80 lb text.

We’ve confirmed that she said yes.

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