Tag Archive for '55pt'

Secret Agent Man Letterpress Business Cards

The thickness of these cards allows them to also serve as a secret weapon. When your primary audience for business card hand off  is art directors and designers, your card had better be memorable. A 55 point coaster board makes them fantastically textural and unstoppable. Clockwork Active Media Systems designed these for photographer rep Jeff Cerise – aka Secret Agent Man. They are hot off the press.

One thing to note about Coaster Board – it does not take a sculptured impression like other softer sheets. The surface will break. One of the detail photos below shows the surface cracking that will occur with to much pressure. This is likely especially in interior areas of artwork and must be watched for and adjusted to avoid this breakage. However, the finish of the stock is nice and pulpy – a definate stand-out among more typical paper mill stocks. We also like the “salty” look to the dark ink color on this stock. Gives it an aged / weathered appearance.

_0000_secretagent_cards

Coaster Stock Business Card

We designed this identity with mountaineering in mind. Saying “10 Zing Consulting – Helps you reach the top” would have been really lame.  So we wrapped that message into the design with the shape. Show it, don’t say it.

We went lo-fi with the production and used a 55pt coaster board with 2 color letterpress. Then the pieces were steel rule die cut. Coaster board works OK for letterpress printing, but isn’t the best if you are looking for a deep impression. The material core is soft and the surface will tend to crack if you drive the plate to deep. It also sucks up the ink and requires heavy ink lay down.

In addition to our design work, our letterpress room prints projects for designers and agencies all over the country. Contact us for an estimate on your project.