Tag Archive for '220lb'

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Squarespace Poster and Business Cards

The simplest looking things can be deceptively complex. This is a tricky little business card and a typographic poster for Squarespace New York. Designed by their Creative Director Tyler Thompson. The design shows restraint, making the logo treatment the hero. And the format is a square card of course.

So why is the business card tricky? It is custom duplexed stock, letterpress printed, laser die cut and edge colored. We custom duplexed Neenah Classic Crest Solar White 110lb Cover up to a 220lb thickness. Then we letterpress printed them several up on a press sheet. A larger press sheet means we can economize the laser cutting by doing more at a time. The laser cutting can leave some scorch marks, so the sheet is masked with a paper tape that peels off after the cutting is complete. Then the sheet is trimmed up into cards and edge colored in black. That 220lb thickness shows off the edge and has a nice smooth surface. The poster is on Crane Lettra 110lb Flo white, pressed in a single PMS blue.

Published on March 17, 2010 in Business Cards, Letterpress and Posters. 10 Comments Tags: 220lb, business card, Business Cards, die cut, die cutting, diecut, duplex, edge, edge color, laser, laser cutting, Letterpress, masked, masking, neenah, new york, pasted, poster, scorch, simple, square space, squarespace, tyler thompson, type, typographic.

200 Year Calendar

This wonderfully typographic calendar is the work of Sonner, Vallée u. Partner in Munich, Germany. It is a true information architecture project, letterpress printed on thick cotton paper. Check out their online portfolio for some crisp and polished typographic excellence.

We printed on Crane Lettra Pearl White 220lb (600gsm) cotton stock in two colors -with deep impression text you can’t help but touch. The sheet is a large 420 x 297 mm.

Published on March 16, 2010 in Letterpress. 4 Comments Tags: 200 year, 220lb, 600gsm, calendar, crane, DE, deep impression, Design, german, germany, kalendar, large sheet, Letterpress, lettra, munchen, munich, pearl white, printer, printing, two hundred, type, typography.

Sublimio Unique Design Formula Cards

Sublimio is a multidisciplinary design studio in Italy. They designed these cards for an engaging visual and tactile design experience.

We printed a larger message card and business cards. The message card is very subtle with a blind impression only on 110lb Crane Lettra stock. The business cards use blind impression on one side and black on the other, completed with black edge coloring. They are on 220lb Crane Lettra.

“Show Through” is a term we use to describe heavy impression from printing one side of the paper bruising the sheet and showing small distortions on the reverse side. Show through is an important consideration when a design will be letterpress printed. The double thick 220 lb Lettra is great for a project that is a two sided design because it offers virtually no show through. Note that “virtually” is a key word here. If a heavy impression is desired, there will be some show through. Generally the thicker the paper, the more minimal the show through. But even with a thick stock, impression can knock back the impression from a previously printed side affecting its appearance. In the case of this business card we printed the flood of blind pattern first with heavier impression, then the black text side of the card with a bit less impression. Balancing this impression on a two sided design depends on the nature of artwork being printed. Talk with us early in the design process to work through these production decisions.

Published on March 2, 2010 in Business Cards and Letterpress. 3 Comments Tags: 220lb, blind, Business Cards, crane, Design, formula, impression, IT, italy, letter press, Letterpress, lettra, printer, printing, show through, sublimio, subtle, unique.

Many Fold Farm Letterpress Business Cards

So often, what we do for our clients in the graphic design profession is disconnected from personal passions. This project managed to combine both food and design values. The food our family eats falls into a traditional foods diet, as recommended by the Weston Price Foundation. Which is why we were especially excited when Rebecca and Ross Williams asked us for business cards for their new adventure called Many Fold Farms. Their must-read blog is smartly written and shows a true passion for food and land. I’ve been learning about fine cheese and feeling a bit envious of their farming adventure.

This was both a design and print project for us, which is where our company can truly shine. Not that we don’t love printing the custom work of other designers and collaborating in the production process. We also love owning a design project from concept through production completion.

The design for the logotype merges custom 19th century inspired decorative capitals with slab serifs. We combined typographic texture with a folk inspired pierced tin borders and an inverted round corner die cut. The letterpress printing is on Crane Lettra Ecru (Ivory) 220lb Cover stock for a thick and soft feel in a nice warm color. We produced two different sizes – an oversized card with farm information and a smaller card with personal contact info.

Published on February 12, 2010 in Business Cards, Client Focus, Design and Letterpress. 2 Comments Tags: 19th century, 220lb, artisan, Business Cards, calling card, cards, cheese, cotton, Design, die cut, diecut, ecru, ephemera, farm, identity, lamb, Letterpress, many fold farm, pierce, punch, sheep, the dirty way, tin, type, typography, weston price.

Jeremy Gardner Stationery

This is a nifty little letterpress card and a7 envelope designed by Duel Purpose in Austin, Texas. It is printed in three colors, the overlapping bold graphics make unique areas of overprinting ink. The stock is 100% cotton 220lb Crane Lettra, with a matching Lettra envelope. Hand written correspondence on these are sure to any leave digital message in the lurch.

Published on February 4, 2010 in Letterpress. 2 Comments Tags: 220lb, austin, black, blue, bold, card, cards, correspondence, crane, duel purpose, duelpurpose, graphic, ink, Letterpress, lettra, overprinting, printer, printing, red, stationary, stationery, texas, writing.

Heads of State Business Cards

For some illustration inspiration and silk screen goodness check out the Heads of State from Philadelphia. They designed these business cards with an insignia that turns the national USA seal on its ear, adding an extra head and replacing the olive branch and arrows with a pencil and x-acto knife. We letterpress printed in black and dark silver on both sides of Crane Lettra 220lb FLo White and edge colored to match the silver – it’s a card thick enough to plant a listening device inside. And maybe we did that too… maybe.

Published on February 1, 2010 in Business Cards and Letterpress. 0 Comments Tags: 220lb, Business Cards, crane, edge color, edge coloring, emblem, heads of state, insignia, Letterpress, lettra, national, philadelphia, printing, seal, silk screen, silver.

Iron Beast Poster – Toys In The Attic Show

This is our letterpress poster for the Toys In The Attic show opening at the Soo Visual Arts Center on Dec 4th from 6 to 9PM. The show features both custom toys and toy inspired posters. Proceeds benefit Toys For Tots. Hey, that’s tomorrow night! We hope to see you there.

These beasts are in fact our toys. The graphic beasts are constructed from various press parts and form into a crest that commemorates ten years of printing here at Studio On Fire. The dog latin phrase reads “Iron Beasts Make Great Beauty”. It is printed in fluorescent and dark silver inks on Crane Lettra Flo White 220lbC at 13 x 13 size.

It was ten years ago this month back in 1999 that the first C&P was lowered into the then basement studio. More to come on our own ten year anniversary party soon.

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Published on December 3, 2009 in Design, Letterpress, News and Posters. 0 Comments Tags: 220lb, beast, crane, crest, Design, edition, fluorescent, ink, iron, Letterpress, lettra, minneapolis, poster, press parts, print, printer, silver, soo, soo visual arts center, soovac, studio on fire, ten years, toys for tots, toys in the attic, unique.

Culinaria Food and Wine Letterpress Cards

Jeff at Biklops Design created these note cards and business cards for catering and event planning company Culinaria. We love the simple line work logo and are a little amazed it actually printed. It is one of those “it turned out really cool but was a pain in ass to print” kind of projects. Inking a solid like this with letterpress is one of the more difficult things to print. There is a constant struggle to maintain minimal variation in the color density. With a large solid area the press sheet warps like a ripple potato chip, making feeding the sheets in register a challenge. And keeping the fine line weight of the logo from filling in made for a fun time on press. To help with the filling in on the logo we ended up shortening the exposure of the plate, which still hardens the plate but lessens the amount of base/neck material on the edges of the printed image. So good job on the design Jeff, we can even print your curve ball.

The cards are printed letterpress on 220lb Crane Lettra Flo White 100% cotton stock. The final trimmed cards were finished with a matching light blue edge coloring accent. The text is printed after the solid so it has a sculptural impression. If the text were printed first, the solid blue on the opposite side would flatten the impression down to near nothing.

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Published on November 23, 2009 in Business Cards and Letterpress. 4 Comments Tags: 220lb, accent, biklops design, blue, Business Cards, card, color, crane, culinaria, cyan, density, Design, edge, edging, fine, Letterpress, lettra, line, logotype, note card, notecard, painting, photo polymer, plate exposure, solid, tipping.

Timberwolves Basketball Invitation

Chris at Echo Creative designed this invite for an exclusive Timberwolves event. Getting court side tickets for the season is a big deal and attracting the right people to get in on the action requires an invite with some presence. This clean and tactile card is much visually different than the usual slick and colorful NBA related material. But its overall size and thick luxury material make their own statement. And, the dimpled basketball pattern just looks great printed letterpress.

The invite is a massive over sized 12 x 19 inch card printed on Crane Lettra 220lb Flo. White paper stock. The card is printed with silver and a light silver tinted opaque white ink and the text area is die cut to remove as a ticket to the event. If this is what basketball is about, I’m in.

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Published on November 9, 2009 in Letterpress. 4 Comments Tags: 220lb, basketball, custom, echo creative, exclusive, flo wh, invitation, invitations, invite, Letterpress, lettra, luxe, luxury, nba, printing, silver, tickets, timberwolves, white ink.

Letterpress Poster Edition for Thinktopia

Thinktopia®, an idea generation company for some of today’s leading brands, commissioned this striking poster from illustrator Federico Jordan. Federico explains “The skull reflects our existence and interior vision: our vanitas.” He created this image for Thinktopia that explores the Shakespearian Yorick, San Jerónimo and mesoamerican skull racks called Tzompantli. There is an article on the back of the poster from Patrick Hanlon at Thinktopia that speaks about branding. (This poster print will serve Thinktopia as a new business tool – a mailing to prospective clients) More companies could learn from this – send out something cool to start a good conversation. We would say that an illustrated letterpress print is guaranteed way to get someones attention.

The 18 x 23 size poster is printed letterpress in four colors on Crane Lettra Pearl White cotton stock in both 110 and 220lb thicknesses on our Heidelberg Cylinder – quite possibly one of the most difficult jobs run in our shop recently. It was difficult because of the amount large areas of solid color, the thickness and size of the stock, and the tight registration. There is no overprinting of any of the colors, so all four color plates lock into each other with little forgiveness for shifts in register created by sheet distortion. Sheet distortion is physical stretching of the paper created under heavy impression. Each pass through the press creates slightly more distortion. So by the time we got to color number four, there was some colorful language as well. The 110lb stock ran pretty well but the 220lb stock is a bear to auto feed – especially five passes through the press.

Published on November 6, 2009 in Letterpress and Posters. 6 Comments Tags: 110lb, 220lb, brand, branding, clients, cotton, crane, custom, cylinder, Design, edition, federico jordan, hanlon, Heidelberg, illustration, illustrator, Letterpress, lettra, mexico, minneapolis, patrick, pearl white, poster, print, printer, printing, Saint Jerome, Shakespeare, sheet distortion, skull, thinktopia, Tzompantli, unique, yorick.

FRWD Business Cards

The fresh New Media firm, FRWD, from the other side of the city sent us their cards to get printed recently. They were designed by Justin Mckinley. Color choices and high-design sensibility really make these ones pop extra hard. Another prime application of edge coloring in a very tasteful way.

Published on August 18, 2009 in Letterpress. 5 Comments Tags: 220lb, black, Business Cards, crane lettra, edge color, edge tipping, flo white, FRWD, impression, Letterpress, letterpress services, logo, minneapolis, two logos, yellow.

Typographic Elegance Letterpress Wedding Cards

Erin Jang designed this custom wedding project for Marci and Ben with a unique combination of letterpress and digital printing. The typography here really has a beautiful touch – even with lots of different typefaces, the design is balanced and elegant. Not always an easy thing to do. We also like how the mini envelope on the invitation card creates another level suspense in opening the invitation.

We printed the letterpress portion of the project with 220lb Crane Lettra in an Ecru color and returned them to Erin for finishing. (They needed them quickly, and yes we are always doing some sort of rush custom letterpress work) These cards then had a unique small envelope afixed to them which contains the digitally printed red invitation. Also worth a produciton note is the perf that separates the map and the rsvp card into two parts. We used a fairly coarse perforating rule – about 20 tpi. (teeth per inch) A very thick stock needs enough paper left intact on the perf so it doesn’t just accidently fall off. It’s always worth having several kinds of perf rule around to test the stock and use the one that works best. The difference between a perf that just won’t tear clean and one that falls apart to easy can be tricky to balance. We keep rule around from around 18 tpi up to 100 tpi micro perf.

Check out Erin Jangs blog for more sweet design work. And if you want more, this invite has also been bloggity blogged on some of our favorite sites including Design Sponge, Black Eiffel and Mint Design Blog.

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