Sublimio is a multidisciplinary design studio in Italy. They designed these cards for an engaging visual and tactile design experience.
We printed a larger message card and business cards. The message card is very subtle with a blind impression only on 110lb Crane Lettra stock. The business cards use blind impression on one side and black on the other, completed with black edge coloring. They are on 220lb Crane Lettra.
“Show Through” is a term we use to describe heavy impression from printing one side of the paper bruising the sheet and showing small distortions on the reverse side. Show through is an important consideration when a design will be letterpress printed. The double thick 220 lb Lettra is great for a project that is a two sided design because it offers virtually no show through. Note that “virtually” is a key word here. If a heavy impression is desired, there will be some show through. Generally the thicker the paper, the more minimal the show through. But even with a thick stock, impression can knock back the impression from a previously printed side affecting its appearance. In the case of this business card we printed the flood of blind pattern first with heavier impression, then the black text side of the card with a bit less impression. Balancing this impression on a two sided design depends on the nature of artwork being printed. Talk with us early in the design process to work through these production decisions.

Published on
March 2, 2010 in
Business Cards and Letterpress.
Tags: 220lb, blind, Business Cards, crane, Design, formula, impression, IT, italy, letter press, Letterpress, lettra, printer, printing, show through, sublimio, subtle, unique.
So often, what we do for our clients in the graphic design profession is disconnected from personal passions. This project managed to combine both food and design values. The food our family eats falls into a traditional foods diet, as recommended by the Weston Price Foundation. Which is why we were especially excited when Rebecca and Ross Williams asked us for business cards for their new adventure called Many Fold Farms. Their must-read blog is smartly written and shows a true passion for food and land. I’ve been learning about fine cheese and feeling a bit envious of their farming adventure.
This was both a design and print project for us, which is where our company can truly shine. Not that we don’t love printing the custom work of other designers and collaborating in the production process. We also love owning a design project from concept through production completion.
The design for the logotype merges custom 19th century inspired decorative capitals with slab serifs. We combined typographic texture with a folk inspired pierced tin borders and an inverted round corner die cut. The letterpress printing is on Crane Lettra Ecru (Ivory) 220lb Cover stock for a thick and soft feel in a nice warm color. We produced two different sizes – an oversized card with farm information and a smaller card with personal contact info.

Published on
February 12, 2010 in
Business Cards, Client Focus, Design and Letterpress.
Tags: 19th century, 220lb, artisan, Business Cards, calling card, cards, cheese, cotton, Design, die cut, diecut, ecru, ephemera, farm, identity, lamb, Letterpress, many fold farm, pierce, punch, sheep, the dirty way, tin, type, typography, weston price.
This is a nifty little letterpress card and a7 envelope designed by Duel Purpose in Austin, Texas. It is printed in three colors, the overlapping bold graphics make unique areas of overprinting ink. The stock is 100% cotton 220lb Crane Lettra, with a matching Lettra envelope. Hand written correspondence on these are sure to any leave digital message in the lurch.

Published on
February 4, 2010 in
Letterpress.
Tags: 220lb, austin, black, blue, bold, card, cards, correspondence, crane, duel purpose, duelpurpose, graphic, ink, Letterpress, lettra, overprinting, printer, printing, red, stationary, stationery, texas, writing.
For some illustration inspiration and silk screen goodness check out the Heads of State from Philadelphia. They designed these business cards with an insignia that turns the national USA seal on its ear, adding an extra head and replacing the olive branch and arrows with a pencil and x-acto knife. We letterpress printed in black and dark silver on both sides of Crane Lettra 220lb FLo White and edge colored to match the silver – it’s a card thick enough to plant a listening device inside. And maybe we did that too… maybe.

Published on
February 1, 2010 in
Business Cards and Letterpress.
Tags: 220lb, Business Cards, crane, edge color, edge coloring, emblem, heads of state, insignia, Letterpress, lettra, national, philadelphia, printing, seal, silk screen, silver.
This is our letterpress poster for the Toys In The Attic show opening at the Soo Visual Arts Center on Dec 4th from 6 to 9PM. The show features both custom toys and toy inspired posters. Proceeds benefit Toys For Tots. Hey, that’s tomorrow night! We hope to see you there.
These beasts are in fact our toys. The graphic beasts are constructed from various press parts and form into a crest that commemorates ten years of printing here at Studio On Fire. The dog latin phrase reads “Iron Beasts Make Great Beauty”. It is printed in fluorescent and dark silver inks on Crane Lettra Flo White 220lbC at 13 x 13 size.
It was ten years ago this month back in 1999 that the first C&P was lowered into the then basement studio. More to come on our own ten year anniversary party soon.

Published on
December 3, 2009 in
Design, Letterpress, News and Posters.
Tags: 220lb, beast, crane, crest, Design, edition, fluorescent, ink, iron, Letterpress, lettra, minneapolis, poster, press parts, print, printer, silver, soo, soo visual arts center, soovac, studio on fire, ten years, toys for tots, toys in the attic, unique.
Jeff at Biklops Design created these note cards and business cards for catering and event planning company Culinaria. We love the simple line work logo and are a little amazed it actually printed. It is one of those “it turned out really cool but was a pain in ass to print” kind of projects. Inking a solid like this with letterpress is one of the more difficult things to print. There is a constant struggle to maintain minimal variation in the color density. With a large solid area the press sheet warps like a ripple potato chip, making feeding the sheets in register a challenge. And keeping the fine line weight of the logo from filling in made for a fun time on press. To help with the filling in on the logo we ended up shortening the exposure of the plate, which still hardens the plate but lessens the amount of base/neck material on the edges of the printed image. So good job on the design Jeff, we can even print your curve ball.
The cards are printed letterpress on 220lb Crane Lettra Flo White 100% cotton stock. The final trimmed cards were finished with a matching light blue edge coloring accent. The text is printed after the solid so it has a sculptural impression. If the text were printed first, the solid blue on the opposite side would flatten the impression down to near nothing.


Published on
November 23, 2009 in
Business Cards and Letterpress.
Tags: 220lb, accent, biklops design, blue, Business Cards, card, color, crane, culinaria, cyan, density, Design, edge, edging, fine, Letterpress, lettra, line, logotype, note card, notecard, painting, photo polymer, plate exposure, solid, tipping.
Chris at Echo Creative designed this invite for an exclusive Timberwolves event. Getting court side tickets for the season is a big deal and attracting the right people to get in on the action requires an invite with some presence. This clean and tactile card is much visually different than the usual slick and colorful NBA related material. But its overall size and thick luxury material make their own statement. And, the dimpled basketball pattern just looks great printed letterpress.
The invite is a massive over sized 12 x 19 inch card printed on Crane Lettra 220lb Flo. White paper stock. The card is printed with silver and a light silver tinted opaque white ink and the text area is die cut to remove as a ticket to the event. If this is what basketball is about, I’m in.


Published on
November 9, 2009 in
Letterpress.
Tags: 220lb, basketball, custom, echo creative, exclusive, flo wh, invitation, invitations, invite, Letterpress, lettra, luxe, luxury, nba, printing, silver, tickets, timberwolves, white ink.
Thinktopia®, an idea generation company for some of today’s leading brands, commissioned this striking poster from illustrator Federico Jordan. Federico explains “The skull reflects our existence and interior vision: our vanitas.” He created this image for Thinktopia that explores the Shakespearian Yorick, San Jerónimo and mesoamerican skull racks called Tzompantli. There is an article on the back of the poster from Patrick Hanlon at Thinktopia that speaks about branding. (This poster print will serve Thinktopia as a new business tool – a mailing to prospective clients) More companies could learn from this – send out something cool to start a good conversation. We would say that an illustrated letterpress print is guaranteed way to get someones attention.
The 18 x 23 size poster is printed letterpress in four colors on Crane Lettra Pearl White cotton stock in both 110 and 220lb thicknesses on our Heidelberg Cylinder – quite possibly one of the most difficult jobs run in our shop recently. It was difficult because of the amount large areas of solid color, the thickness and size of the stock, and the tight registration. There is no overprinting of any of the colors, so all four color plates lock into each other with little forgiveness for shifts in register created by sheet distortion. Sheet distortion is physical stretching of the paper created under heavy impression. Each pass through the press creates slightly more distortion. So by the time we got to color number four, there was some colorful language as well. The 110lb stock ran pretty well but the 220lb stock is a bear to auto feed – especially five passes through the press.



Published on
November 6, 2009 in
Letterpress and Posters.
Tags: 110lb, 220lb, brand, branding, clients, cotton, crane, custom, cylinder, Design, edition, federico jordan, hanlon, Heidelberg, illustration, illustrator, Letterpress, lettra, mexico, minneapolis, patrick, pearl white, poster, print, printer, printing, Saint Jerome, Shakespeare, sheet distortion, skull, thinktopia, Tzompantli, unique, yorick.
The fresh New Media firm, FRWD, from the other side of the city sent us their cards to get printed recently. They were designed by Justin Mckinley. Color choices and high-design sensibility really make these ones pop extra hard. Another prime application of edge coloring in a very tasteful way.

Published on
August 18, 2009 in
Letterpress.
Tags: 220lb, black, Business Cards, crane lettra, edge color, edge tipping, flo white, FRWD, impression, Letterpress, letterpress services, logo, minneapolis, two logos, yellow.
Erin Jang designed this custom wedding project for Marci and Ben with a unique combination of letterpress and digital printing. The typography here really has a beautiful touch – even with lots of different typefaces, the design is balanced and elegant. Not always an easy thing to do. We also like how the mini envelope on the invitation card creates another level suspense in opening the invitation.
We printed the letterpress portion of the project with 220lb Crane Lettra in an Ecru color and returned them to Erin for finishing. (They needed them quickly, and yes we are always doing some sort of rush custom letterpress work) These cards then had a unique small envelope afixed to them which contains the digitally printed red invitation. Also worth a produciton note is the perf that separates the map and the rsvp card into two parts. We used a fairly coarse perforating rule – about 20 tpi. (teeth per inch) A very thick stock needs enough paper left intact on the perf so it doesn’t just accidently fall off. It’s always worth having several kinds of perf rule around to test the stock and use the one that works best. The difference between a perf that just won’t tear clean and one that falls apart to easy can be tricky to balance. We keep rule around from around 18 tpi up to 100 tpi micro perf.
Check out Erin Jangs blog for more sweet design work. And if you want more, this invite has also been bloggity blogged on some of our favorite sites including Design Sponge, Black Eiffel and Mint Design Blog.



Published on
August 12, 2009 in
Letterpress and Wedding.
Tags: 220lb, cotton, crane, custom, Design, designer, ecru, envelope, erin jang, gray, invitation, invitations, invite, Letterpress, lettra, mini, perf, perforation, printer, printing, red, script, stationary, stationery, tpi, type, typography, Wedding.
We have a lot of requests for blind (inkless) impression with letterpress plates. However, a tonal ink is often something we suggest rather than a truly blind impression. If the stock being printed does not lend itself to deep impression, the artwork needs some legibility or the art work is on both sides of the sheet, a blind hit can be ill advised. The amount of impression needed to clearly read a completely blind hit will create impression show through on the reverse side of the printed piece. One of the ways we get around this is to mix a tonal ink, shown here on both black and white business card samples. By printing a tone, we can lessen the impression and dial up the legibility a bit.
The black stock is 200lb Wausau Eclipse Black. It is letterpress printed with a black and silver ink mix.
The white stock is 220lb Crane Lettra Flo. White. It is letterpress printed with opaque white ink contaminated with 877 silver.


Published on
July 30, 2009 in
Letterpress and Printing Tips and Tricks.
Tags: 200lb, 220lb, black, blind, business, Business Cards, cards, cover, crane, eclipse, flo wh, impression, ink, inkless, Letterpress, lettra, opaque, plates, printer, silver, tonal, tone, tone on tone, wausau, white.
We designed and letterpress printed this poster for the Sweet Hair poster show featuring 37 Minneapolis artists. All prints are hair-inspired, handmade and created just for this show. A portion of proceeds benefits Locks of Love. It hangs at the Art Minion Gallery in Northeast Minneapolis until mid July. If you love hair, check out the Sweet Hair site.
Our 18 x 26 poster is a single color printed on 220lb Crane Lettra Pearl White. The type intertwines with a .30 point stroke that flows throughout the poster, making a nice deep impression on the cotton stock. The quote is a Chinese proverb that reads “You cannot prevent the birds of sadness from passing over your head, but you can prevent their making a nest in your hair.” If there are any left when the show comes down at Art Minion, we’ll sell them on our site.


Published on
June 30, 2009 in
Completely Unrelated, Design, Letterpress and Printing Tips and Tricks.
Tags: 220lb, art minion, birds of sadness, chinese, deep, Design, edition, hair, hand lettering, impression, Letterpress, lettra, line, locks of love, poster, printer, printing, proverb, sweet hair, thick, thin, type, typography.