We just got these suckers back from Ideal Printers over in St. Paul- designed by SOF and offset printed (feasibility and cost issues made it much more reasonable for offset) for The College of Visual Arts- in St. Paul as well.
In order to make the colors on this guy pop as hard as possible we swapped out the standard CMY inks with their florescent equivalent. The actual design process was one of the funnest yet- we took various wood type and ran scrap paper through a little tabletop proofing press and immediately sprayed with our press wash-up solvent and then isopropyl alcohol to make interesting splatters / streaks / clouds / etc. The solvent and the alcohol has the same effect when mixed as gas and water.
The Sound Set event is an amazing line up of hip hop happening this Sunday in the Twin Cities, put on by Rhymsayers Entertainment. We just killed this letterpress poster job, 1000 qty 3 color posters in just over a day. This is some fresh geometric pattern and color designed by Adam Garcia – work you should certainly check out further over at The Pressure. And be sure to get a poster if you go to the event.
This poster is on 100lb Poptone cover stock from French Paper. It is a 15.5 x 23 size with some big solids going down. With this much ink we have to run the powder spray pretty heavy so the ink doesn’t transfer to the backs of each other. That makes the inside of the press look like a powdered doughnut. The powder spray is actually just a corn starch and works well to avoid offsetting ink transfer. Sucks to clean the press afterward though.
We love doing posters, but be aware that the polymer plating for large sizes can be expensive for small runs. Just the plate cost alone will run about $200 per color. That kills the price for a run of 50 posters with polymer. But 500 to 1000 quantity- now we’re talking. That spreads the plating cost out over more pieces and makes it more reasonable get on press. Not that we aren’t happy to do small runs, but plate cost is what it is regardless of quantity.