Adam Hoganson designed this subtle and beautiful poster for the Minnesota Rollergirls. We letterpress printed these for the bout that took place this last weekend. The poster is an 18 x 24 three color edition on Wausau Royal Complements Natural 100lbC. A big congrats to our press operator and MN Rollergirl “Lizzy the Axe”. She was a brutally wonderful jammer during the bout. (And she printed the poster on our Heidelberg S cylinder 21 x 28)
A word about letterpress poster image size… We get a lot of designers that are surprised by the cost to print at this size. This is not silk screen printing and comparatively, the costs are nowhere near similar. Printing poster size things with letterpress can be an expensive adventure. One way to keep the cost down is to limit the image area since plating is charged by the square inch. (For example, a single plate at 18 x 24 will run about $250, just in plating costs for EACH color) On this poster even though the paper trim size is 18 x 24 the image area is only 11.5 x 16 making plating costs a bit more reasonable.
See a previous poster we printed for the Rollergirls here.
We’ve worked with BAKER here in Minneapolis on a few really fun letterpress projects over the last year or so. And they’ve designed some beautiful things for pressing. Most recently, their second installment of the bird themed holiday ornament cards rolled off the press. It is a little bird (a good luck Cardinal) with an ornate frame that die cuts and punches out of thick 60 point blotter stock. It is printed two color each side.
Last years card for Baker was a die cut bird ornament as well. The same production specs, but featuring a punch out owl.
Also in the last few months, we worked through the letterpress printing of the new Baker identity on their business cards. And is was quite the undertaking. They have an interesting post about the process of icon development here. Each employee has their own icon and each card has four color ways. With over 60 employees that was a lot of icons and business cards! They are a custom duplexed 200lbC black and white stock in an undersized narrow card format. (1 x 3.5 inches) BAKER is printed in silver on the black side and the white side receives the four different color variations.
BAKER is a Minneapolis based Branding + Design firm specializing in package design. On the web: bkrdsn.com or tweet: @bkrdsn
These are the brand new cards for Dita Eyewear in Los Angeles. Bryan Crabtree designed them and did a nice post over on his blog too. The blind flourish on the light side and the diamond pattern on the black gives these cards a tonal and elegant look.
We first printed these as two sheets, a natural color and black stock and then pasted the sheets together after printing. This step eliminates show through of the impression when printing a two sided design. We’ve found that the gluing of the sheet after it is printed does flatten back some of the impression, so we start with a heavy impression initially. The lighter color stock is Wausau Compliments Natural White 100lbC and is printed with a blind pass and black ink. The black stock is Wausau Eclipse Black 100lbC and is printed with PMS 8001 silver and black ink. The final thickness is 200lbC, about the thickness of a US dime. After printing and gluing, the cards were die cut to the final shape with angled corners.
The Sound Set event is an amazing line up of hip hop happening this Sunday in the Twin Cities, put on by Rhymsayers Entertainment. We just killed this letterpress poster job, 1000 qty 3 color posters in just over a day. This is some fresh geometric pattern and color designed by Adam Garcia – work you should certainly check out further over at The Pressure. And be sure to get a poster if you go to the event.
This poster is on 100lb Poptone cover stock from French Paper. It is a 15.5 x 23 size with some big solids going down. With this much ink we have to run the powder spray pretty heavy so the ink doesn’t transfer to the backs of each other. That makes the inside of the press look like a powdered doughnut. The powder spray is actually just a corn starch and works well to avoid offsetting ink transfer. Sucks to clean the press afterward though.
We love doing posters, but be aware that the polymer plating for large sizes can be expensive for small runs. Just the plate cost alone will run about $200 per color. That kills the price for a run of 50 posters with polymer. But 500 to 1000 quantity- now we’re talking. That spreads the plating cost out over more pieces and makes it more reasonable get on press. Not that we aren’t happy to do small runs, but plate cost is what it is regardless of quantity.