Beast Pieces » Client Focus

Vista Caballo Letterpress Stationery

admin — Wed, 24 Mar 2010 13:34:59 +0000

Vista Caballo is a ranch retreat with a special connection to horses in Dove Creek, Colorado. We worked with Thinktopia to design this stationery system for the client. They already had a logo design and needed stationery developed using the existing mark.

One of the things often overlooked in design is the choice of materials. This is something we strive for in our own design work. Material selection can be a central component for building the look and feel of a brand. In this stationery system we use a variety of brown toned papers to compliment the tactility of the letterpress printing and echo the desert landscape of the location. Kind of like making a color palette, instead we made a material palette. Each piece is printed with the same brown PMS color.

Letterhead is French Paper Speckletone Kraft, Envelope is French Paper Speckletone Chocolate, Business cards and Note cards are Crane Lettra Pearl White 220lb, Labels are Strathmore Soft White crack and peel stock, Journal covers are Fibermark Suedetex Tan 25pt with Smart Genesis Husk 70lbT gutt.

Richness of materials makes this stationery unique.

Many Fold Farm Letterpress Business Cards

admin — Fri, 12 Feb 2010 14:25:13 +0000

So often, what we do for our clients in the graphic design profession is disconnected from personal passions. This project managed to combine both food and design values. The food our family eats falls into a traditional foods diet, as recommended by the Weston Price Foundation. Which is why we were especially excited when Rebecca and Ross Williams asked us for business cards for their new adventure called Many Fold Farms. Their must-read blog is smartly written and shows a true passion for food and land. I’ve been learning about fine cheese and feeling a bit envious of their farming adventure.

This was both a design and print project for us, which is where our company can truly shine. Not that we don’t love printing the custom work of other designers and collaborating in the production process. We also love owning a design project from concept through production completion.

The design for the logotype merges custom 19th century inspired decorative capitals with slab serifs. We combined typographic texture with a folk inspired pierced tin borders and an inverted round corner die cut. The letterpress printing is on Crane Lettra Ecru (Ivory) 220lb Cover stock for a thick and soft feel in a nice warm color. We produced two different sizes – an oversized card with farm information and a smaller card with personal contact info.

Rad!

admin — Thu, 19 Nov 2009 18:22:53 +0000

Conrad Lim, a photographer out of LA, had some ideas for an identity and we made it happen. He was pretty darn excited that the letters R-A-D were smack dab in the center of his name so it was pretty clear where we needed to go with it.

None of your business.

Erik — Tue, 21 Jul 2009 22:42:23 +0000

Here’s a sweet little run we just finished up for Mauseth Design out of Hoboken, New Jersey. They came up with this set of faux business cards with fake names and numbers for those certain instances where you just- well, where you just could use one of these little guys (e.g. Clubs, Bars, Lounges, Coffee Shops, Class Reunions, Chinese Restaurants and Traffic Stops).

Lucky Cat

Erik — Mon, 08 Jun 2009 22:59:23 +0000

Fresh cards sent in from the good dudes at LovelyMPLS (who’ve got a real solid portfolio of design/screenprinted work). Two color print with ultra-bright day-glo pink and metallic silver on the good old 220lb Crane Lettra make for a very impressive and striking card, to say the least.

Check out that fine pattern work on the back- the envelope really got pushed with this one. A bunch of that line work is 1/4 point thick (literally as thick as a hair), tapering down, and on top of that the thing’s are reversed out!