Thinner, yet sculptural.

A new product we’ve been asking for (for several years) has finally arrived. Crane Lettra is now available as a 90lb cover stock that is thick, but not so thick, and good for duplexing.

Being the paper nerds that we are, we busted out our calipers to compare the thickness of duplexed Lettra stocks. Our 220lb Lettra stock calipers at .039″ (40pt) and the new 180lb cover stock calipers at .031″ (30pt), roughly a 25% reduction. Available in fluorescent white, pearl white and ecru, we’ve added this to our list of preferred house stocks.

Our first project to hit press with this new stock was for director Nathaniel Freeman. Letterpress printed with a navy ink and a custom varnish, the 90lb pearl white stock was duplexed after printing–concealing the impression show through in the center of the card. The finished product features a nice sculptural impression, but with slightly less bulk to the card.


    • what is the technique or ink used for the front of the card? so pretty…

    • As a design assistant at parts & labor, I was able to witness the entire design process of the Freeman card from sketches to the final printed piece. The first press check (at a different company) couldn’t quite compare to the quality that Studio on Fire was able produce for this elegant letterpressed business card.
      Well done all around.