Monthly Archive for April, 2011

Godspeed Poster with Bicycle Parts Typography

This poster was designed and letterpress printed here at Studio On Fire for the 2011 Artcrank, a poster show for bike people. The construction of this poster is an assemblage of prints we created with actual bicycle parts. Used bike parts were inked up with a brayer and printed by hand. We printed all kinds of parts: cranks, chains, cables, wheels, handlebars and even a seat. It was well worth the trip to One On One Bike to scavenge suitable parts from their basement bike bone yard. After inking each part individually we had a whole table full of prints to chose and build from. It was amazing how much type and texture come out of each part. These prints were then digitally arranged on top of a pencil sketched layout. The word “Godspeed” seems especially appropriate for cyclists, as a wish for someones safe and prosperous journey. It was plated in photo polymer and printed as a large format 20 x 26 letterpress print in 2 color on 100% cotton Crane Lettra. It can be trimmed and framed at 18 x 24 size.

The prints are available on our site for $30.

 

 

 

Winter Xgames Field Guide

We were excited to produce this booklet, designed and illustrated in-house at Target by Aaron Melander. This piece was created for guests of the Target Chalet as a field guide to the 2011 Winter X Games.

To begin the project, we worked closely on the paper selection. It needed to be thick and sturdy in feel yet thin enough to do some 180 degree folds to form the inside cover pocket. For the cover we duplexed two stocks after printing – off white on the outside and brown on the inside. The outside is 78lbC Canaletto Granna Grossa printed in tight register three color letterpress. A tonal pattern printed on French Poptone Hot Fudge 80lbC floods the inside.

One of our favorite commercial shops in town then helped with the interior printing and bindery. The gutt was traditional 4 color offset printed and saddle stitched at Shapco. Since the open edges of the cover are folded to the interior a final trim with the gutt in place was not possible. That meant the gutt pages needed to be stitched separately, trimmed to size, then stitched again into the cover.