Monthly Archive for February, 2011

Typography Deconstructed Poster

Ready to pump up your type vocab and sound smart next time you bump into Matthew Carter? Well then, this beauty of a poster designed by Drew Binkley at 38pages is just for you. They have a nifty site called typographydeconstructed.com with great typographic anatomy content. This poster is for sale there too – ready to release the inner type freak in all of us.  Get yours with promo code SOF2011 good for $10 off.

We letterpress printed this poster on our Heidelberg 21 x 28 cylinder. You can see in the photo details, the polymer plate is positioned in the press on a custom made full size 21 x 28 inch Boxcar Base. The poster is printed with extra tight register (no trapping) on 100% cotton Crane Lettra Fluorescent White 110lbC and trimmed to a final size of 16 x 24 inches.

A Matchbook Made In Heaven

We designed this wedding invitation for the lucky couple that won our giveaway with Martha Stewart. It’s only too fitting that the couple we chose to work with will be jumping fires on their wedding night. Besides complimenting our studio name, their scheduled wedding night activities (get your mind out of the gutter) lends perfectly to the orange and white color palette featured by Martha Stewart.

Juan and Irma will be getting married in Madrid on the 24th of June, the night of “San Juan,” traditionally a night when friends and family gather to build bonfires and leap across them in celebration of the summer solstice. (We did some intense Googling and it appears that in many parts of Spain this is a party night not to be missed). They wanted to keep the invitations informal (reflecting the backyard bbq reception), to the point where it doesn’t even use the word wedding–we had to imply celebration and union strictly through the design.

With fire as a central part of the celebration, a matchbook format for the actual invitation seemed only natural. The whole letterpress printed suite is designed in physical layers, causing the viewer to interact as they unfold the invitation setting the stage for the matchbook sitting in the center of a custom frame. The invitation itself is a two and a half inch by three and a quarter inch matchbook that opens to reveal french folded text weight sheets (spanish on the front, english on the back), an intimate piece meant to directly reflect the fires that will be sparking that night.

The copy inside reads “Celebrating the arrival of the summer solstice (amongst other astronomical events),” so we created custom illustrations based around the sun, the moon and the stars to give the suite a celestial feel.

The wrap features the graphic sun inspired emblem with a smattering of stars making their way to a moon icon on the inside flap.

Several diecut papers and a pop of edge coloring create a custom built A7 size frame surrounding the matchbook invitation for mailing.

Letterpress Open House TONIGHT

Final reminder for our Love Machine Open House Party tonight. Hope to see you soon.

Leaving you with a beautiful thought about machines from Winter’s Tale by Mark Helprin:

“Machines challenge certainty so well. They should not be able to move. But they do. They turn, and move, and never cease — there is always an engine going, somewhere — like generations of silver hearts they keep the faith of the world and stoke imagination in its continued and splendid rebellion.”    Quote from “Winter’s Tale” by Mark Helprin ©1983

Badges for Bruises Rollergirls Poster

Adam Hoganson designed this subtle and beautiful poster for the Minnesota Rollergirls. We letterpress printed these for the bout that took place this last weekend. The poster is an 18 x 24 three color edition on Wausau Royal Complements Natural 100lbC. A big congrats to our press operator and MN Rollergirl “Lizzy the Axe”. She was a brutally wonderful jammer during the bout. (And she printed the poster on our Heidelberg S cylinder 21 x 28)

A word about letterpress poster image size… We get a lot of designers that are surprised by the cost to print at this size. This is not silk screen printing and comparatively, the costs are nowhere near similar. Printing poster size things with letterpress can be an expensive adventure. One way to keep the cost down is to limit the image area since plating is charged by the square inch. (For example, a single plate at 18 x 24 will run about $250, just in plating costs for EACH color) On this poster even though the paper trim size is 18 x 24 the image area is only 11.5 x 16 making plating costs a bit more reasonable.

See a previous poster we printed for the Rollergirls here.

Point Form Business Cards

We recently printed these business cards, designed by the fellows at Point Form, a Canadian design collective.

A little tricky production was in order with their design.  The paper we used  is a 100lb French Poptone Sweet Tooth custom pasted (duplexed) after printing to 100lb French Poptone Lemon Drop for a final 200lb Cover stock. Pasting sheets after printing can add a little cost, but with a two sided card it is the best production move because we don’t need to worry about impression show through from a heavy letterpress imprint. Note that there is no indentation from one side to the other.