Monthly Archive for June, 2010

A Narrow Elegant Business Card

These business cards are elegant and simple with an unusual format. Although the feel of the design is traditional, the 4.25 x 1.25 inch size presents as an untraditional business card size. The client, William and Mary, makes premium gift wrap collections, so the paper crafting of the printing was very important.

These cards were letterpress printed with 2 ink colors on each side. The cards also have a heavy blind letterpress impression graphic on both sides. This blind area overlaps type on the reverse side. To get an even type appearance and a heavy sculptural impression on both sides we printed a 110lb sheet of Crane Lettra Fluorescent White and pasted it together back to back after printing. By duplexing the stock to a thick 220lb weight after printing the impression show through is eliminated. It is a time consuming and more premium production step, worth it for the final look of these cards. The final step was a round corner die cut.

Published on June 30, 2010 in Business Cards and Letterpress. 1 Comment Tags: 110lb, 220lb, blind, Business Cards, classic, corner, crane, die cut, diecut, duplex, elegant, flo white, flourescent, glue, heavy, impression, Letterpress, lettra, long, narrow, paste, pasting, potdevin, round, slim, traditional, type, typography, unique size.

Multiple Colored Paper Business Cards

One of the best ways to get lots of color in a letterpress project is to print a colored paper. For these business cards Cricket Design Works in Madison, WI chose three colors for some extra vibrant variety in their design.

The paper is all custom duplexed from French Paper Poptone colors. We love the color options and small quantity availability of this paper line. These cards are printed on Gumdrop Green, Wild Cherry and Blu Raspberry each pasted to Poptone Sweet Tooth White on the opposite site for a 200lb heavy weight. The cards were printed with a metallic silver ink first, then overprinted in black. The same artwork and ink colors were used for all three business cards on the press sheets. (Everyone received all three colors.) This made the project more budget friendly since all we had to do was change out paper stock while running the prints – no extra wash ups or ink color changes.

Published on June 29, 2010 in Business Cards. 3 Comments Tags: 200lb, blue, Business Cards, cricket design works, custom, french paper, green, heavy, ink, Letterpress, madison, metallic, overprint, poptone, red, silver, sweet tooth, thick, WI, wisconsin.

Raising The Bar, Lowering The Shop

Studio On Fire is preparing for a massive move. We are moving to a much larger space in the basement of the same building in Northeast Minneapolis. We are adding several new beasts to our new space, just 20 feet down from our current second floor studio. Our 12 x 18 Gietz platen will finally be installed along with a Heidelberg 21 x 28 cylinder press with inking and a larger Polar paper cutter. These machines will enhance our current production space adding new large format letterpress capability.

Production work will continue during the move, but our office life will be turned on it’s ear. Our access to email and our ability to respond to estimate requests during the week of July 6-12th will be limited. We will begin responding to custom printing requests July 13th. If you need an estimate turned more quickly than this please let us know the timing need in your request. If you can get in touch with us this week – even better.

Published on June 28, 2010 in Letterpress and News. 1 Comment Tags: cylinder, gietz, Heidelberg, Letterpress, moving, new beasts, polar, press room, presses, printshop, studio on fire.

Touchpoint – Foil, Letterpress and Laser Cut

These extra fine business cards were designed by Merge Creative and Touchpoint. Once in hand they require a good touching and groping session. They wanted a card with an OMG factor and this is certainly one of the most elaborate cards we’ve put together. The paper stock has a surprising skin-like feel. It is from the Appleton Coated Curious Collection. We custom duplexed the card from two colors. The black side is Skin Black 141lb Cover. That is pasted to Skin White 141lb Cover for a total thickness of 280lb Cover. With that kind of heavy, this card definitely has a thump factor.

Production went something like this… The black stock is hot foil stamped in a clear gloss foil and a mirror finish metallic silver. The white stock is letterpress printed in metallic silver ink. Then the black and white sheets are pasted together in register into a heavy duplex sheet. Those sheets are covered with a protective mask on both sides. The masked sheets are laser cut into the custom shaped business cards and the protective mask is removed.

This was an update to the look and feel of the orange Touchpoint business cards printed over a year ago. Those were on Neenah Classic Crest Solar White 165lb. The production of them was elaborate as well. Those cards were offset printed with and orange solid, foil stamped in clear and metallic silver, letterpress printed in silver, masked and laser cut to final size.

Published on June 28, 2010 in Business Cards and Letterpress. 5 Comments Tags: 141lb, 165lb, 280lb, 877, argo wiggins, black, business, Business Cards, card, cards, classic crest, clear, custom, cutting, die cut, diecut, duplex, duplexed, foil, ink, laser, lasercut, Letterpress, Merge Creative, metallic, neenah, offset, orange, rubber, silver, skin, solar white, Touchpoint, white.

Plantable Seed Paper Postcard

What if you received a mailing from a company and it was actually something beautiful? With this card, you could even try planting it. This oversize postcard for Northern Lights Landscaping was designed by WestmorelandFlint and is letterpress printed on a plantable paper containing wildflower seeds. We would say they have easily surpassed the typical beauty threshold of your garden variety direct mail piece.

We letterpress printed this 10 x 5.75 card in two colors. The stock came from our new friends here in the midwest at Porridge Paper. It is their Plantable Seed Paper, Ecotan 110lb Cover, wild flower mix. This paper does produce a beautiful sculptural letterpress impression. A cautionary note on those wildflower seed inclusions – it also makes a really big mess inside the printing press. After running several thousand sheets through the cylinder press four times, we had enough wildflower seeds inside the machine to plant a small meadow. A fun mailer AND good times cleaning up afterwards.

Published on June 25, 2010 in Letterpress and Printing Tips and Tricks. 1 Comment Tags: 110lb, brown, eco, ecotan, flint, garden, inclusions, ink, Letterpress, mess, northern lights landscaping, paper, plantable, planting, porridge, post card, postcard, press, seed, seeded, WestmorelandFlint, wildflower, yellow.

Neve Sportswear Business Cards

These cards were designed by Brew Creative as part of a brand upgrade for Neve, a premium ski and fashion sportswear company based in Boulder, Colorado.

We letterpress printed these cards on two sides using Neenah Classic Crest Solar White 165lb cover with red and gray inks. The cards are finished in a matching red edge color.

Published on June 24, 2010 in Business Cards and Letterpress. 0 Comments Tags: 165lb, boulder, brand, brew, Business Cards, CO, color, colorado, creative, edge, fashion, Letterpress, minneapolis, neenah, neve, print, red, ski, solar, white.

Verve Letterpress Woodgrain Business Cards

Designer of luxury stationery Leslie Vega created these business cards for the photographers of Verve Studio. Visit her blog post here for some additional images and details.

These letterpress business cards took us some time in production with six passes through the press. They feature a brown paper imprinted with a woodgrain texture in tonal varnish with the text in a metallic silver ink overprint. The offwhite side of the card is printed in three colors in tight, tight register. The stock is custom duplexed Crane Lettra Pearl White 110lb cover to Wausau Royal Complements Chocolate Truffle 100lb cover. The final card was round corner die cut to size.

Published on June 23, 2010 in Business Cards and Letterpress. 3 Comments Tags: 100lb, 110lb, 877, brown, Business Cards, cards, chocolate, cut, die, diecut, duplex, duplexed, florida, leslie, luxury, metallic, pearl white, photographers, photography, rounded, silver, stationery, texture, the lv studio, tonal, truffle, vega, verve studio, wausau, woodgrain.

Shine Advertising Knife Wrap Ephemera

This ephemera was designed by the folks at Shine Advertising to dress up a pocket knife mailing sent to their clients as a promotional item. You might ask if that is really letterpress? Yep, actually that’s four color process plus two spot color letterpress printed one pass at a time. That means that lil’ piece of paper went through the presses seven times. (six color passes and a letterpress matrix score) Certainly not a typical use of letterpress, but that’s why it was so fun to print it. Laying down color one at a time means a little guess work as you build the color density for the final image, but fun to watch it unfold. The process printed picture was from CSA stock images and worked pretty well to break out into plates even though it started as a heavily line screened image. The plates were printed with a 90 line per inch screen on Mohawk Loop Husk 160lb Cover.

Also be sure and check out the flash light wrap we printed for Shine last year.

Published on June 21, 2010 in Letterpress and packaging. 0 Comments Tags: 160lb, advertising, art, color, CSA, Design, ephemera, four, heavy, husk, impression, knife, Letterpress, mohawk, packaging, paper, pocket, pocket knife, process, shine, spot, stock, thick, wrap.

iphone app developer letterpress cards

Letterpress seems pretty far removed from the slickness of the iphone. Yet even the most technically focused business can benefit from the tactility of letterpress business cards. In fact, we would argue that they are the perfect counterpoint. Marko Karppinen & Co is a software developer in Finland specializing in iphone and ipad applications. We designed and printed this card for their ten person company.

The back of the card is printed with a heavy blind (inkless) letterpress impression. The front side is printed with gray ink plus accent yellow bars. A key production step to virtually eliminate show through and have heavy impression on both sides was to print two separate sheets and paste them together after printing. For this step we use Potdevin pasting and rotary presses. The pasting machine applies glue to the back of a sheet. That sheet is then paired with the sheet for the reverse side of the business card and run through the rotary press to firmly squeeze them together and eliminate any air bubbles. The stock is 110lb Neenah Classic Crest Solar White custom duplexed to a thick 220lb weight. Special finishing is a yellow edge color. A well crafted card indeed.

Published on June 18, 2010 in Business Cards and Letterpress. 1 Comment Tags: 220lb, app, apple, application, blind, business, card, cards, classic crest, color, colour, developer, duplex, duplexed, duplexing, edge, finland, gray, grey, heavy, impression, iphone, Letterpress, machine, marko karppinen, minnesota, MK&C, neenah, painting, paper, pasting, potdevin, press, printing, rotary, solar, thick, tipping, white, yellow.

Taiga – Douglas Quin Letterpress LP

Fathom, the recent release LP from Taiga records, is a subtle and textural object of beauty and a sensory experience. The drawings were perfectly suited for letterpress and translated crisply to the printed edition. This is the description from Taiga:

“Douglas Quin’s Fathom brings together four extended underwater soundscapes—two each from the Arctic and Antarctic. The recordings have been gathered over a period of 15 years, capturing an extraordinary palette of sonic voices, events, spaces, and textures. To the human ear, these soundscapes are haunting and otherworldly; yet they are very much of this world—out of earreach. The tracks are minimally edited and are his first field recordings to be archived in vinyl. Included with the release is a sealed envelope containing an insert with specific locations, animals, and other elements heard, giving listeners the option to absorb sound with or without association. The envelope is printed with liner notes and comments from Dutch journalist and music critic René van Peer. Mastered by James Plotkin, cut direct to metal and pressed on 200 gram virgin-vinyl, Fathom comes packaged in custom letterpressed materials and is presented as a limited edition of 1000.”

There was clear, white, and black vinyl versions released. Only the black is still available.

The packaging is pressed in gray and a tonal white ink. We letterpress printed the outer sleeve on a custom duplexed stock – gray on the interior, white on the exterior. We were able to print on a preconverted inner envelope which accompanies the vinyl and containing the insert.

Published on June 17, 2010 in Letterpress and packaging. 2 Comments Tags: black, converted, cougar, die cut, diecut, douglas quin, drawing, duplex, envelope, fathom, field, gray, Letterpress, LP, minneapolis, music, print, printed, printer, printing, record, recordings, records, sleeve, sound, soundscape, taiga, texture, tonal.

Space 150 v25 Business Cards

Space 150 is a Minneapolis based company that has made some waves in the creative community by reinventing its identity every 150 days. This version was designed by Evan Nagan. We’ve produced many previous Space 150 business card versions as well – see some of them here and here.

Like the previous versions we’ve printed, these business cards take some tricky production. They are printed three color offset on one side (flood of black, purple and blue) and 2 color letterpress printed on the reverse (blue and tonal white). They have a unique two color gradient treatment on their edges. The paper is Wausau Royal complements 100lb Bright White which is custom duplexed after offset printing to a final thickness of 200lb cover. For a great edge color effect we recommend a thickness of 160lb or greater. The thicker the better.

It’s a big task! Each identity version is cards for nearly 70 people…

Published on June 16, 2010 in Business Cards and Letterpress. 6 Comments Tags: 100lb, 200lb, black, blue, bright, Business Cards, CA, coloring, duplex, edge, edge color, evan nagan, gradient, identity, LA, laminated, Letterpress, MN, NY, offset, print, printed, printing, purple, royal complements, Space 150, space150, tipping, wausau, white.

Luxury Bath Salt Labels – Rain Soaps

We designed and letterpress printed bath salt labels for Connecticut based Rain Soaps. This salt is hand harvested (by monks in France) and uniquely presented in its natural state in an apothecary-style sealed glass jar.

We ran the three labels together on a small press sheet. The paper is a crack and peel Strathmore Soft White label stock. It is printed in one color and kiss cut to final size. Ahh, I’m more relaxed just looking at them.