Monthly Archive for February, 2010

Strathmore Gold Award – Bennett Stationery

V2 Creative in Las Vegas designed this system for the Bennett Family Foundation. We just received the Strathmore Gold Award for our production of the system.

Each stationery element is letterpress printed for the text and with a beautiful blind inkless impression for the logo initials. It utilizes one of the Strathmore sheets we really like for letterpress – 110lb Strathmore Cover Bristol. This sheet has a bit of tooth to the finish and takes a crisp impression. Plus there are matching text weights sheets.

The business cards are scored an fold open to present the contact information. The warm gray flood of color was offset printed (inside of folder, back of letterhead and business cards and insides of envelopes). When we manage production of a business stationery system, usually any offset printing is sent out and completed first. This allows us to properly plan full size press sheets. For instance, this project was able to combine the letterhead and envelope on the same offset sheet. Then we take the sheets back in house and complete the letterpress and finishing. And as this system shows, we do have the capability to letterpress print full size folders with our stationery system production.

Published on February 26, 2010 in Business Cards and Letterpress. 0 Comments Tags: commercial, die cut, envelope, flood, folder, large, large format, las vegas, Letterpress, lettterhead, nevada, no ink, offset, pocket folder, score, stationery, v2 creative.

Letterpress Poster Sesame Street Circa 1970’s

via Twin Ravens Press

Published on February 26, 2010 in Completely Unrelated and Posters. 4 Comments Tags: C&P, chandler & price, Letterpress, poster, printer, printing, sesame street.

Embossing With Letterpress Print Business Cards

Tactile design can use a lot of different production processes. This card is both blind embossed and letterpress printed. Many people incorrectly use the term “emboss” when speaking about letterpress printing. “Emboss” actually refers to a raised area accomplished by use of a two part die with a form and a counter form. Letterpress printing with heavy impression is closer to a “deboss.” A deboss is pushing down into the paper. (remember “d” for down = deboss) Letterpress plates can use ink but embossing and debossing dies do not use ink. They must be used blind, registered to preprinted artwork or used with foil stamping / blocking.

Letterpress equipment can be used for embossing, debossing and letterpress printing, with the correct dies. Unlike embossing and debossing, letterpress plates do not use a form and counter form. A letterpress plate is inked and pressed down into the sheet. See an image below with the polymer plate and its corresponding print and note the difference from the copper embossing die with a white and blue fiberglass counter form that made the circular design embossed on this card. These are two very different types of plates and printing effects, but run on the same Heidelberg windmill press.

Considering each side of the page is an important design consideration with tactile production processes. With letterpress plates, the amount of bruising or “show through” on the back of the print depends on the amount of pressure applied during printing. However, this definition on the reverse side of the sheet is different on embossing dies because there is a counter form that pushes into the sheet.

When an emboss is specified there are a few other considerations we would mention. Smaller sized artwork, say 12 point type and smaller offers very little raised definition. Paper thickness is also a concern. We like really thick stocks for letterpress printing, but when embossing that thickness makes it even more difficult to get good definition in smaller details. This paper was 134lb Crane Cover Flo. White, it is 100% cotton and offers a soft and sculptured impression.

Published on February 16, 2010 in Business Cards, Letterpress and Printing Tips and Tricks. 0 Comments Tags: 134lb, bay area, block, blocking, Business Cards, CA, California, copper, counter, cover, crane, deboss, Design, emboss, embossing, equipment, fiberglass, flo white, foil, foil stamp, form, Heidelberg, Letterpress, palo alto, print, printer, printing, process, San Francisco, show through, tactile, thickness.

Many Fold Farm Letterpress Business Cards

So often, what we do for our clients in the graphic design profession is disconnected from personal passions. This project managed to combine both food and design values. The food our family eats falls into a traditional foods diet, as recommended by the Weston Price Foundation. Which is why we were especially excited when Rebecca and Ross Williams asked us for business cards for their new adventure called Many Fold Farms. Their must-read blog is smartly written and shows a true passion for food and land. I’ve been learning about fine cheese and feeling a bit envious of their farming adventure.

This was both a design and print project for us, which is where our company can truly shine. Not that we don’t love printing the custom work of other designers and collaborating in the production process. We also love owning a design project from concept through production completion.

The design for the logotype merges custom 19th century inspired decorative capitals with slab serifs. We combined typographic texture with a folk inspired pierced tin borders and an inverted round corner die cut. The letterpress printing is on Crane Lettra Ecru (Ivory) 220lb Cover stock for a thick and soft feel in a nice warm color. We produced two different sizes – an oversized card with farm information and a smaller card with personal contact info.

Published on February 12, 2010 in Business Cards, Client Focus, Design and Letterpress. 2 Comments Tags: 19th century, 220lb, artisan, Business Cards, calling card, cards, cheese, cotton, Design, die cut, diecut, ecru, ephemera, farm, identity, lamb, Letterpress, many fold farm, pierce, punch, sheep, the dirty way, tin, type, typography, weston price.

Bat Mitzvah Letterpress Invitation Star With Clips

It goes without saying, we like unique paper structures. This Bat Mitzvah invitation, designed here at Studio On Fire features two triangles with a hole punch that clips together making a six pointed star shape. The paper triangles unclip to open and reveal the invitation text. The paper is 110lb Crane Lettra Flo White 100% cotton, letterpress printed in hot pink and die cut into the two triangles. It was mailed in a large square Neenah Eames Furniture, Weave Finish, Pacific Blue envelope printed in one color on the flap.

Those little metal clips are something we get asked about a lot. They are called #2 Petite Fasteners, made by GEM Office Products here in the USA. They have a little point that pierces the paper and holds the sheets together. You can buy them wholesale here. ($7 per box of 100 clips, 10 box minimum) They come in two sizes – the #2 is the bigger one, the #0 is smaller. And no, we do not sell the clips. But if you are in need of some top notch Bar Mitzvah or Bat Mitzvah invitations we’d love to hear from you.

Published on February 8, 2010 in Design, Letterpress and Printing Tips and Tricks. 1 Comment Tags: bar, bar mitzvah, bat, bat mitzvah, clip, Design, eames, Fastener, furniture, GEM, invitation, invitations, invite, Letterpress, lettra, metal, office, Petite, printer, printing, products, structure, unique.

Jeremy Gardner Stationery

This is a nifty little letterpress card and a7 envelope designed by Duel Purpose in Austin, Texas. It is printed in three colors, the overlapping bold graphics make unique areas of overprinting ink. The stock is 100% cotton 220lb Crane Lettra, with a matching Lettra envelope. Hand written correspondence on these are sure to any leave digital message in the lurch.

Published on February 4, 2010 in Letterpress. 2 Comments Tags: 220lb, austin, black, blue, bold, card, cards, correspondence, crane, duel purpose, duelpurpose, graphic, ink, Letterpress, lettra, overprinting, printer, printing, red, stationary, stationery, texas, writing.

Chef Business Card – Mini Menu Format

This card designed by 3 Advertising repurposes the folding menu format in miniature as a business card, complete with it’s own mini envelope for presentation.

We custom duplexed Neenah Classic Crest Epic Black 80C together with Neenah Classic Crest Classic Natural White 80C to make a 160lb sheet. Then we letterpress printed silver ink on the black side and gray ink on the natural white side. The cards were die cut with a heavy matrix score for folding such a beefy stock. Neenah Classic Crest Antique Gray 80T paper was printed with transparent white ink and custom converted to the mini envelopes.

Published on February 3, 2010 in Business Cards and Letterpress. 0 Comments Tags: 160lb, 3 advertising, 3advertising, 80lb, Albuquerque, business card, cards, chef, coin envelope, custom, custom converted, Design, die cut, diecut, envelope, epic black, format, gray, Letterpress, matrix, menu, mini, natural white, neenah, New Mexico, pasted, restaurant, score, three advertising, unique.

Forward Blotter Business Cards

We made some new friends in London at a digital agency called Forward. They rebranded themselves recently and designed these cards that feel very undigital and textural, and that is what we do best. They are printed on Ahlstrom Blotter stock with custom duplexing to bring the thickness to about 50pt. This blotter board has an uneven pulp formation that gives the flood of ink a washed, almost denim feel on the soft paper stock. The cards are edge colored in a matching purple. And this was no small task, an office of over forty people is a lot of cards. We ran them 10 cards up on press five press forms.

Published on February 2, 2010 in Business Cards and Letterpress. 6 Comments Tags: 50pt, agency, ahlstrom, blotter, board, business, card, cards, Design, edge color, edge tipping, forward, Letterpress, london, painted, paper, pulp, purple, sheet, stock, texture, UK, United Kingdom.

Heads of State Business Cards

For some illustration inspiration and silk screen goodness check out the Heads of State from Philadelphia. They designed these business cards with an insignia that turns the national USA seal on its ear, adding an extra head and replacing the olive branch and arrows with a pencil and x-acto knife. We letterpress printed in black and dark silver on both sides of Crane Lettra 220lb FLo White and edge colored to match the silver – it’s a card thick enough to plant a listening device inside. And maybe we did that too… maybe.