This lecture invite folder was designed by our friends at Capsule and letterpress printed in our studio. We were especially excited by the topic. The Duet Lecture this year from Capsule and Winthrop & Weinstine is about designing and owning a cohesive sensory experience. They did a great job with the concept by incorporating the visuals (sight) with letterpress (touch) and an air freshener (smell). The uncohesive twist is that banana actually smells like bubble gum. (No, we don’t do air fresheners. They produced and inserted that one.) One of the things letterpress prints extremely
well is type. The type intensive design here made for an exquisite overall texture. Utilizing the sensory aspects of design is something we particularly embrace in our own studio. The tactility of letterpress strengthens design in a way that sets it apart from other production methods. The sculptural impression is a signature of the process. Having material awareness and knowledge of production is critical to how we approach projects with our clients.